WASHINGTON (AP) — The government’s top doctor is taking aim at the best-selling electronic cigarette brand in the U.S., urging swift action to prevent Juul and similar vaping brands from addicting millions of teenagers.
In an advisory Tuesday, Surgeon General Jerome Adams said parents, teachers, health professionals and government officials must take “aggressive steps” to keep children from using e-cigarettes. Federal law bars the sale of e-cigarettes to those under 18.
For young people, “nicotine is dangerous and it can have negative health effects,” Adams said in an interview. “It can impact learning, attention and memory, and it can prime the youth brain for addiction.”
Federal officials are scrambling to reverse a recent explosion in teen vaping that public health officials fear could undermine decades of declines in tobacco use. An estimated 3.6 million U.S. teens are now using e-cigarettes, representing 1 in 5 high school students and 1 in 20 middle schoolers, according to the latest federal figures.
Separate survey results released Monday showed twice as many high school students used e-cigarettes this year compared to last year.
E-cigarettes and other vaping devices have been sold in the U.S. since 2007, growing into a $6.6 billion business. Most devices heat a flavored nicotine solution into an inhalable vapor. They have been pitched to adult smokers as a less-harmful alternative to cigarettes, though there’s been little research on the long-term health effects or on whether they help people quit. Even more worrisome, a growing body of research suggests that teens who vape are more likely to try regular cigarettes.
Adams singled out Silicon Valley startup Juul. The company leapfrogged over its larger competitors with online promotions portraying their small device as the latest high-tech gadget for hip, attractive young people. Analysts now estimate the company controls more than 75 percent of the U.S. e-cigarette market.
United States Surgeon General Jerome Adams addresses an audience during a national summit focused on police efforts to address the opioid epidemic at Harvard Medical School in Boston on Dec. 6, 2018. (AP Photo/Steven Senne, File)
The surgeon general’s advisory notes that each Juul cartridge, or pod, contains as much nicotine as a pack of cigarettes. Additionally, Adams states that Juul’s liquid nicotine mixture is specially formulated to give a smoother, more potent nicotine buzz. That effect poses special risks for young people, Adams says.
“We do know that these newer products, such as Juul, can promote dependence in just a few uses,” Adams said.
Juul said in a statement that it shares the surgeon general’s goal: “We are committed to preventing youth access of Juul products.”
Last month, San Francisco-based Juul shut down its Facebook and Instagram accounts and halted in-store sales of its flavored pods. The flavors remain available via age-restricted online sales. That voluntary action came days before the Food and Drug Administration proposed industrywide restrictions on online and convenience store sales of e-cigarettes to deter use by kids.
Adams recommends parents, teachers and health professionals learn about e-cigarettes, talk to children about the risks and set an example by not using tobacco products.
The Associated Press Health & Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education. The AP is solely responsible for all content.
Trending on AP News
After judge's ruling against 'Obamacare,' what happens now?
Kushner-linked firm targets richer areas in program for poor
Almost every part of Trump's life is under investigation
- US surgeon general warns of teen risks from e-cigarettes
- US investigates seizure risk with electronic cigarettes
- FDA expands e-cigarette investigation
- Local surgeon weighs in on nationwide plastic surgery increase
- State Police warn of increasing deer accident risk
- JUUL e-cigarette gains popularity among college students despite warnings from health officials
- FDA warns consumers about e-cigarette liquids with erectile dysfunction drugs
- Buyer Beware: Indiana Attorney General warns of 'free trial scams'
- Keeping teens safe: IYI warns about dating violence
- ‘Condom snorting challenge’” Experts warn teens not to inhale condoms