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Small local businesses going digital for cyber Monday

Cyber Monday is becoming a bigger shopping day than Black Friday. Smaller stores are taking notice and make transitions to digital as well.

Posted: Nov 23, 2017 10:26 PM
Updated: Nov 23, 2017 11:07 PM

TERRE HAUTE, Ind. (WTHI)- Thanksgiving night people camped out trying to get door buster deals. Some people braved the cold for hours.

Frank Grissiom and his fiancé Kylee Rogers decided to take a different approach. They are preparing for the next big shopping day in the comfort of their home.

They are spending their down time looking up the best deals for cyber Monday. It’s a shopping day that continues to grow each year. Not only for the discounts but for the convenience.

"Going black Friday shopping is just chaotic. I mean you don't have to fight the lines, a lot of times you get free shipping and it goes straight to your house too," said Rogers.

Consumers are not the only ones transitioning to technology for holiday shopping. Smaller stores are taking notice as well.

One of these stores is Lawlers Sports. It’s a locally owned shop in Terre Haute ran by Ian Titus. They specialize in tennis accessories.

"You definitely need to keep up with competitors. I mean there’s a million competitors now that are online that just opens it up to everybody," said Titus.

They will have their doors open on black Friday but they focus the majority of their sales online on cyber Monday.

"Well because so much of our business is online cyber Monday is a bigger deal. It means a lot to us because we are such a specialty type of store. We probably wouldn't survive if it wasn't for the internet," said Titus.

There is one more shopping day between Friday and Monday. Small business Saturday will allow small local stores to open reach out to the community as well with discounts.

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