STREAMING NOW: Watch Now

Small local businesses going digital for cyber Monday

Cyber Monday is becoming a bigger shopping day than Black Friday. Smaller stores are taking notice and make transitions to digital as well.

Posted: Nov 23, 2017 10:26 PM
Updated: Nov 23, 2017 11:07 PM

TERRE HAUTE, Ind. (WTHI)- Thanksgiving night people camped out trying to get door buster deals. Some people braved the cold for hours.

Frank Grissiom and his fiancé Kylee Rogers decided to take a different approach. They are preparing for the next big shopping day in the comfort of their home.

They are spending their down time looking up the best deals for cyber Monday. It’s a shopping day that continues to grow each year. Not only for the discounts but for the convenience.

"Going black Friday shopping is just chaotic. I mean you don't have to fight the lines, a lot of times you get free shipping and it goes straight to your house too," said Rogers.

Consumers are not the only ones transitioning to technology for holiday shopping. Smaller stores are taking notice as well.

One of these stores is Lawlers Sports. It’s a locally owned shop in Terre Haute ran by Ian Titus. They specialize in tennis accessories.

"You definitely need to keep up with competitors. I mean there’s a million competitors now that are online that just opens it up to everybody," said Titus.

They will have their doors open on black Friday but they focus the majority of their sales online on cyber Monday.

"Well because so much of our business is online cyber Monday is a bigger deal. It means a lot to us because we are such a specialty type of store. We probably wouldn't survive if it wasn't for the internet," said Titus.

There is one more shopping day between Friday and Monday. Small business Saturday will allow small local stores to open reach out to the community as well with discounts.

Article Comments

Terre Haute
Overcast
41° wxIcon
Hi: 43° Lo: 33°
Feels Like: 35°
Robinson
Overcast
41° wxIcon
Hi: 43° Lo: 32°
Feels Like: 37°
Indianapolis
Overcast
38° wxIcon
Hi: 39° Lo: 30°
Feels Like: 33°
Rockville
Overcast
41° wxIcon
Hi: 40° Lo: 31°
Feels Like: 37°
Casey
Few Clouds
42° wxIcon
Hi: 42° Lo: 33°
Feels Like: 42°
Brazil
Overcast
41° wxIcon
Hi: 40° Lo: 32°
Feels Like: 35°
Marshall
Overcast
41° wxIcon
Hi: 43° Lo: 32°
Feels Like: 35°
Mostly cloudy and cool.
WTHI Planner
WTHI Temps
WTHI Radar

Latest Video

Image

Monday: Mostly cloudy, cool. High: 43

Image

All You Need to Know for Monday

Image

ISU vs. Ball State MBB

Image

Masterworks Chorale Series

Image

Brazil Concert Band

Image

Vigil held for boy hit and killed in accident

Image

Homeless in the cold

Image

Operation Vanguard looks to become non-profit

Image

Annual Christmas Walk is growing at Pioneer Village

Image

Why Make Waves group plans fundraiser

WTHI Events