Shopping "cyber" and "small" in the Wabash Valley

Even small businesses are starting to get in on the shopping trend of "Cyber Monday".

Posted: Nov 27, 2017 6:58 PM

TERRE HAUTE, Ind. (WTHI) - Billions of dollars generated by digital sales are projected for it... We're talking about Cyber Monday!

As it turns out, even small businesses are starting to get in on the shopping trend.

Shop Cyber and Small at the Burlap Penguin! The small business says this is the first year it's taken part in Cyber Monday, and it's paying off! (WTHI Photo, Lacey Clifton)


Burlap Penguin Manager, Maddie Lawson, had a busy day on her feet.

Lawson says, "This morning (Monday) I had fifteen by the time I got here. Monthly we probably get 60 orders so that's definitely above normal."

Lawson is packing digital orders for the business' first year taking part in Cyber Monday.
She says it's definitely a unique step for the small business.

Lawson says, "Small businesses being online, I don't see a ton of that i guess. So i think it's neat for us to be able to provide that as a small business because especially with free shipping and stuff like that, you just don't see that type of thing from a small business. But it's been awesome for us to be able to offer that service to our customers. We had a lot of demand for that. People asking, 'hey i am so many hours away can you ship this?' so we were shipping a bunch of stuff. But now it's just made it a lot easier for people shopping online."

While it's a service the store is happy to offer, Lawson says it doesn't come without its challenges.

She says, "I think it's a lot harder being a small business than being a big business. You have to have your specials for black Friday and you want to have just as good if not better deals on small business Saturday, just because, those are our everyday customers and those are the people that support us daily."

Lawson says the boutique serves a wide variety of customers, so entering the digital world has been a huge help.

Lawson says, "When I was younger I feel like we did go to the store a lot more whereas now even my mom and I prefer to shop online more than anything. It's just easier you don't have to get out. Especially moms with young kids or whatever it's so much easier to just order it online and have it shipped directly to your house than it is to go in store."

But Lawson isn't just a retail employee, she herself is a consumer.
On both sides of the spectrum, Lawson says she's definitely noticed the digital shift.

Lawson says, "I think it is sad in a sense because it's neat to go out to and shop the small businesses and that type of thing and get that personalized feel that you don't necessarily get online but i think it's interesting and it's going to boom whether we want it to boom or not. But it's going to be online one of these days and I think it's an interesting transition."

Officials say online orders tend to peak around 8 to 11 p.m. on Monday.

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