Sales skyrocket this Valentine's Day

The National Retail Federation says Americans will spend $145 on average this Valentine’s Day. That’s about $7 up from last year. Here's how businesses are preparing.

Posted: Feb 14, 2018 8:17 AM

TERRE HAUTE, Ind. (WTHI) – The National Retail Federation says Americans will spend $145 on average this Valentine’s Day.

That’s about $7 up from last year.

Baesler’s Market in Terre Haute says the holiday spikes business. Bakeries and flower shops, which can both be found at Baesler’s, are two of the busiest places today.

It's not just shoppers who love the holiday, but retailers too! Americans will spend about $20 billion overall this holiday, according to NRF.

Average jewelry sales could hit $4.7 billion. Retailers expect $2 billion to go to flowers. $1.8 billion will be spent on candy. Valentine’s Day cards could rack in $894 million.

A new survey shows Americans like to prepare for Valentine’s Day. The retail survey reports about 98% of Americans don't procrastinate when it comes to gifts. Only 2% wait to shop on this day.

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