Illinois launches $10 million campaign to encourage vaccinations

The state of Illinois is launching a $10 million campaign to encourage vaccinations in communities hardest hit by the Coronavirus epidemic

Posted: Mar 5, 2021 3:40 PM
Updated: Mar 7, 2021 9:43 AM

Illinois is spending $10 million on communities hardest hit by COVUD-19 to encourage people to be vaccinated. 

Gov. J.B. Pritzker announced the campaign will feature people who have been personally ipacted by COVUD-19. They will share their stories and encourage viewers and readers to get vaccinated. 

Learn more about the Illinoisans featured in the campaign:
• Anthony Adams is a Covid survivor who spent three weeks in the hospital. His worst fear, his mother contracting Covid, is now a reality that he must face head on. “To my Black and brown brothers and sisters, don’t take this lightly. Look into the vaccine,” Adams said.
• Bonnie Blue is 68 and has severe asthma, but that didn't stop her from being one of the first vaccine trial participants in Illinois. She’s sharing her experience so that others, especially in Black and brown communities, will feel comfortable getting the vaccine. “Get the vaccine. Do what you have to do to survive,” Blue said.

• Dr. Marina Del Rios is an emergency physician at the University of Illinois Hospital who has been on the frontlines treating Covid patients since the start of the pandemic. “I miss smiles, laughs and facial expressions,” Dr. Del Rios said. “The vaccine will let us celebrate again.”

• Dr. Ngozi Ezike is the director of the Illinois Department of Health. She has heard from countless Illinoisans and believes the vaccine one of the best ways to protect ourselves. “Vaccines work. They have saved millions of lives,” Dr. Ezike said.
• Ericka Looper is a respiratory therapist who works with Covid long-haulers. Her patients, even after getting over the initial effects of the virus, continue to deal with lung problems. “The vaccine will help prevent you from severely contracting Covid,” Looper said.
• Erica Lopez lost both of her parents to Covid over the holidays. She’s sharing her story so no one else has to go through what she did. “Covid-19 took my parents. The vaccine means there’s hope to keep families together,” Lopez said.

• Dr. Robert Murphy is an infectious disease physician at Northwestern and is the executive director for the Institute for Global Health. He believes we can end the pandemic if we work together and get vaccinated. “Polio, smallpox, measles, mumps, rubella. It’s incredible the diseases we’ve been able to fight with vaccines,” Dr. Murphy said.

• The Ross Family: Judd, Shawna, and their 16-year-old son all had Covid at the same time, with their son having the worst case. They’re sharing their story to encourage young people to take the virus seriously. Judd shared: “Getting vaccinated is the only thing that will bring us back to normal.”
• Julie Sparks is a Covid survivor, caregiver to her 78-year-old mother and contact tracer. She cares deeply for the people she calls at her job. “Consider the vaccine. It’s the only way to get back freedom and have less fear,” Sparks said.

“This campaign builds on Illinois’ existing messaging which has used data to inform how to get outcomes that emphasize equity,” Gov. Pritzker said. “Vaccine hesitancy is real, and misinformation is rampant, especially on social media. So Illinois is acting proactively to share the message: All three of the approved vaccines were 100% effective in trials for stopping hospitalizations and death. After a year of staying socially distant and staying safe, what a relief it will be to get vaccinated so you can be protected from this virus.”

The campaign will reach out to those speaking English and Spanish through a variety of media including cable, broadcast TV, radio, streaming audio, billboards, social media and print. 

Illinois Department of Public Health's director further explained the reason for the campaign. 

“I empathize with the Illinoisans who are unsure about whether to take the vaccine, and we’re launching this campaign to speak directly to them,” said IDPH Director Dr. Ngozi Ezike. “I encourage everyone to do your research and listen to the personal stories of real Illinoisans who believe in the vaccine. As a physician myself, I got my shot because I know vaccines work. They have saved millions of lives. And by making the choice to get vaccinated yourself, you can protect yourself from this devastating virus and start getting back to normal.”

There are many residents who have been classified as in "the moveable middle," those who want to protect their health but are hesitant about using vaccines. According to research conducted by Civis Analytics, approximately 46 percent of Illinoisans are in this group. Many are in the 18-34 years old age group. Many are also women, lower-income indviduals and blacks, according to a news release from the governor's office.

The peoplle featured in the campaign ads are public health experts and residents who have had COVID-19 themselves. 

The campaign is part of the state's larger All in Illinois effort.

Terre Haute
Cloudy
63° wxIcon
Hi: 67° Lo: 63°
Feels Like: 63°
Robinson
Cloudy
64° wxIcon
Hi: 69° Lo: 63°
Feels Like: 64°
Indianapolis
Cloudy
63° wxIcon
Hi: 72° Lo: 64°
Feels Like: 63°
Rockville
Cloudy
58° wxIcon
Hi: 65° Lo: 60°
Feels Like: 58°
Casey
Cloudy
58° wxIcon
Hi: 66° Lo: 59°
Feels Like: 58°
Brazil
Cloudy
63° wxIcon
Hi: 67° Lo: 62°
Feels Like: 63°
Marshall
Cloudy
63° wxIcon
Hi: 66° Lo: 60°
Feels Like: 63°
Rain, Breezy & Much Cooler
WTHI Planner
WTHI Temps
WTHI Radar

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Cases: 1663364

Reported Deaths: 27810
CountyCasesDeaths
Cook63054211157
DuPage1073121374
Will905601118
Lake794341074
Kane67913866
Winnebago40662558
Madison39811590
St. Clair36119591
McHenry34360321
Champaign26817195
Peoria26730368
Sangamon25584283
McLean22826216
Tazewell20506330
Rock Island18679358
Kankakee17763246
Kendall16074112
Macon15178250
LaSalle14943285
Vermilion14137198
Adams13055152
DeKalb12056133
Williamson11989174
Whiteside8228180
Jackson805794
Boone785683
Coles7823121
Ogle751087
Grundy730385
Franklin7267113
Knox7176169
Clinton7080102
Macoupin6877104
Marion6857143
Henry659076
Effingham654499
Jefferson6477142
Livingston593297
Stephenson576392
Woodford572692
Randolph551299
Christian530082
Monroe5229100
Fulton519274
Morgan502598
Logan491474
Montgomery486179
Lee476060
Bureau440789
Saline431769
Perry430274
Fayette428163
Iroquois417077
McDonough371160
Shelby341847
Jersey333953
Crawford329230
Lawrence327732
Douglas324037
Union304948
Wayne299161
Richland278257
White277733
Hancock271835
Cass264230
Clark264039
Pike262357
Clay256753
Bond254524
Edgar254549
Warren242265
Ford241858
Carroll235138
Moultrie227633
Johnson223531
Wabash216119
Jo Daviess214129
Massac213548
Mason211452
Washington211328
De Witt204130
Greene203940
Mercer201735
Piatt199814
Cumberland188226
Menard170913
Jasper160121
Marshall140721
Hamilton132922
Brown10589
Schuyler105510
Pulaski103311
Edwards102517
Stark80928
Gallatin7848
Alexander71012
Scott7106
Henderson69614
Calhoun6832
Hardin59216
Putnam5594
Pope5436
Unassigned1662433
Out of IL100

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Cases: 994079

Reported Deaths: 16225
CountyCasesDeaths
Marion1340942097
Lake657221150
Allen57000791
Hamilton45877460
St. Joseph43856606
Elkhart35467502
Vanderburgh31922473
Tippecanoe27644256
Johnson24778440
Hendricks23603353
Porter22676362
Madison18488404
Clark18336248
Vigo17227300
Monroe15089197
LaPorte14957249
Delaware14916255
Howard14547286
Kosciusko12115147
Hancock11562175
Bartholomew11413179
Warrick11205188
Floyd10966214
Wayne10812247
Grant9850216
Morgan9346176
Boone8793115
Dubois8194129
Dearborn813092
Henry8098149
Noble7911105
Marshall7767134
Cass7451119
Lawrence7368168
Shelby7085114
Jackson689887
Gibson6468113
Harrison639691
Huntington628799
Knox6262105
DeKalb621796
Montgomery6166109
Miami584894
Putnam572177
Clinton564571
Whitley556355
Steuben548772
Wabash5229101
Jasper517675
Jefferson504095
Ripley491684
Adams471373
Daviess4586112
Scott432968
Greene420496
Wells418087
Clay417060
White413461
Decatur4104101
Fayette401286
Jennings382060
Posey373643
Washington351048
LaGrange350978
Randolph339399
Spencer335842
Fountain331058
Sullivan326352
Starke309968
Owen309369
Fulton303166
Orange289762
Jay277144
Perry263552
Franklin261642
Carroll257632
Rush256732
Vermillion253554
Parke229126
Pike227143
Tipton224959
Blackford187040
Pulaski180354
Crawford157522
Newton155148
Benton150117
Brown142747
Martin137119
Switzerland133411
Warren119916
Union106315
Ohio83912
Unassigned0531