Bigger, pricier iPhone expected at Apple event Wednesday

Nov. 3, 2017, customers buy the iPhone X at the Apple Store on New York’s Fifth Avenue. Apple is expected to unveil its biggest, most expensive iPhone on Wed., Sept. 12, 2018, as part of a lineup of three new. (AP Photo/Richard Drew, File)

Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales growth.

Posted: Sep 12, 2018 8:33 AM

SAN FRANCISCO (AP) — Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales growth.

Most of the buzz is swirling around a rumored iPhone that is supposed to boast a 6.5-inch OLED screen, up from 5.8 inches on the existing iPhone X. OLED is a step up from traditional LCD technology in offering a display without a backlight, so black is truly black rather than simply dark.

If the speculation pans out, the even-bigger iPhone would represent Apple’s attempt to feed consumers’ appetite for increasingly bigger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

The iPhone X, a dramatically redesigned model released last fall, got rid of the home button and introduced facial-recognition technology to unlock the device. It was the first mass-market smartphone to demand a $1,000 starting price. Although the iPhone X didn’t fulfill analysts’ lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price is expected to unveil Wednesday.

Apple also is expected to release an iPhone with minor updates to last year’s $1,000 model and another version made of cheaper materials, including a 6.1-inch LCD screen. Even so, the cheaper iPhone is still expected to sell for $650 to $750. The cheaper phone also is expected to lose the home button. Price cuts for older models, with the home button, are also likely.

Names for the new devices aren’t known. The company may also announce a new smartwatch. Apple didn’t comment ahead of Wednesday’s event, which is being held at its Cupertino, California, headquarters.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 percent increase from a year earlier.

Worldwide smartphone sales grew just 2 percent during that period, according to the research firm Gartner Inc. During the second quarter, which is typically slow for Apple, China’s Huawei Technologies surpassed Apple as the second-largest seller of smartphones, based on Gartner’s calculations. Samsung remained in the lead.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Terre Haute
Overcast
35° wxIcon
Hi: 37° Lo: 23°
Feels Like: 24°
Robinson
Overcast
34° wxIcon
Hi: 36° Lo: 21°
Feels Like: 22°
Indianapolis
Overcast
32° wxIcon
Hi: 36° Lo: 26°
Feels Like: 21°
Rockville
Overcast
31° wxIcon
Hi: 36° Lo: 23°
Feels Like: 19°
Casey
Overcast
33° wxIcon
Hi: 36° Lo: 22°
Feels Like: 21°
Brazil
Overcast
35° wxIcon
Hi: 36° Lo: 23°
Feels Like: 24°
Marshall
Overcast
35° wxIcon
Hi: 36° Lo: 23°
Feels Like: 24°
Cloudy, chance of evening showers.
WTHI Planner
WTHI Temps
WTHI Radar

Latest Video

Image

All You Need to Know for Monday

Image

Monday: Rain/snow mix, windy, chilly. High: 36°

Image

Sunday Evening Forecast

Image

Scam Alert: Fake vaccine trials

Image

Bridgeton Country Christmas continues

Image

Safety rules in place at local tree farm

Image

Police search for attempted armed robber

Image

$5,000 grant supports trail project

Image

Winter Precipitation Explainer

Image

Pretty holiday lights to brighten your spirit

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Cases: 720114

Reported Deaths: 12882
CountyCasesDeaths
Cook3042206595
DuPage45087788
Will38684563
Lake37299631
Kane31767467
Winnebago18948262
Madison14379255
McHenry14269156
St. Clair13410259
Champaign1079858
Sangamon1015799
Peoria9147133
Kankakee8636103
Rock Island8612135
McLean848954
Tazewell6835104
Macon6517132
Kendall626947
LaSalle6108134
DeKalb499047
Adams473548
Vermilion391551
Boone390733
Whiteside3743115
Williamson361083
Clinton330861
Coles329859
Ogle285037
Knox280766
Grundy277618
Effingham277021
Henry270015
Jackson268536
Marion248551
Stephenson246635
Randolph226826
Livingston224527
Macoupin223218
Morgan220936
Bureau211643
Monroe207545
Franklin204825
Lee201034
Christian189443
Jefferson187859
Woodford175827
Fayette170931
Logan170113
Iroquois169326
McDonough158241
Fulton146012
Shelby137426
Douglas135416
Jersey127224
Union118228
Montgomery115519
Crawford112213
Saline111625
Perry110223
Warren109020
Jo Daviess107617
Carroll107024
Lawrence107011
Bond104810
Pike101427
Cass96423
Hancock95612
Wayne90833
Moultrie89810
Clay84020
Greene82831
Edgar80815
Clark79820
Piatt7835
Richland78019
Ford75222
Mercer74510
Mason72120
Johnson7136
Washington7002
Jasper64411
Cumberland61416
White6148
De Witt61317
Massac5993
Wabash5708
Menard4661
Pulaski4132
Marshall4066
Hamilton3873
Brown3224
Henderson2891
Schuyler2711
Stark2683
Alexander2562
Calhoun2470
Putnam2430
Scott2310
Edwards2263
Gallatin1913
Unassigned1850
Hardin1551
Pope1011
Out of IL100

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Cases: 333312

Reported Deaths: 5685
CountyCasesDeaths
Marion45371865
Lake28722469
Allen19325304
Elkhart17945235
St. Joseph17599237
Hamilton14061171
Vanderburgh10280127
Tippecanoe920230
Porter873389
Johnson6973170
Hendricks6674158
Vigo637392
Monroe560850
Madison5410122
Clark540478
Delaware5184103
LaPorte492897
Kosciusko480741
Howard379478
Bartholomew347365
Warrick343073
Wayne340985
Floyd334978
Marshall317946
Cass307931
Grant295450
Hancock286957
Noble269347
Henry262837
Boone261955
Dubois249632
Dearborn238231
Jackson235534
Morgan228743
Gibson201229
Shelby199859
Knox196621
DeKalb190234
Clinton189222
Lawrence187949
Wabash181122
Miami176817
Adams176223
Daviess165845
Fayette157634
Steuben156415
Jasper155913
Montgomery154629
Harrison154124
Ripley151521
LaGrange150631
Whitley146815
Huntington140210
Decatur137144
Putnam134828
White134823
Wells134630
Clay132724
Randolph132622
Jefferson131316
Posey127718
Scott118921
Greene109053
Sullivan105016
Jay104414
Jennings97814
Starke96624
Spencer9078
Fulton88619
Perry86421
Fountain8608
Washington8387
Franklin75727
Carroll73713
Orange71828
Vermillion6867
Owen6598
Tipton62727
Parke6226
Rush5918
Newton58812
Blackford57312
Pike54020
Pulaski44215
Benton3843
Martin3826
Brown3705
Crawford3221
Union2862
Switzerland2725
Warren2653
Ohio2437
Unassigned0267