Cannabis company says CBS won't air its Super Bowl ad

US states are increasingly legalizing marijuana, but the drug still isn't mainstream enough to convince CBS to let a cannabis company run a Super Bowl ad in...

Posted: Jan 22, 2019 8:09 AM

US states are increasingly legalizing marijuana, but the drug still isn't mainstream enough to convince CBS to let a cannabis company run a Super Bowl ad in 2019.

Acreage Holdings, a US-based cannabis firm that made a splash last year when it added former House Speaker John Boehner to its board, told CNN Business that CBS rejected its proposed 30-second commercial.

George Allen, president of Acreage Holdings, said the ad focused on how medical marijuana has helped people cope with pain, including a child with Dravet's syndrome that suffered from epileptic seizures.

The ad does not promote Acreage products, which makes it different from other controversial Super Bowl ads that have been turned down by networks in the past. For example, a spot from GoDaddy was once denied because it was considered too sexually suggestive.

By going public with the news of a rejected ad, Acreage is following the lead of other companies that have had their ads turned down. The company said it plans to publish a 60-second version of the spot on its website so people can see what the fuss was all about.

"We're disappointed by the news but somewhat unsurprised," Allen said. He said media companies may be unwilling to show cannabis ads as long as marijuana remains illegal for recreational and medical use on a federal level.

"Still, we developed the ad in the spirit of a public service announcement. We feel it's our responsibility to advocate on behalf of our patients," Allen added.

Allen said Acreage was willing to spend upward of $5 million for the spot, which is the going rate for a Super Bowl ad in 2019. But Allen said CBS told Acreage that the commercial was not consistent with the network's advertising policies.

CBS (CBS) did not comment when asked why it declined to run the commercial. But a source close to the network said that it does not currently accept any cannabis-related advertising.

It's understandable why Acreage had hoped to get an ad shown during the big game. The Super Bowl has reliably attracted more than 100 million viewers.

That should be no different this year. Super Bowl LIII, which will be played in Atlanta, features the New England Patriots, which are led by star quarterback Tom Brady. They will face the Los Angeles Rams — a team based in the nation's second largest TV market.

"We want to get an audience befitting the message," Allen said.

Terre Haute
Clear
73° wxIcon
Hi: 76° Lo: 51°
Feels Like: 73°
Robinson
Scattered Clouds
72° wxIcon
Hi: 72° Lo: 50°
Feels Like: 72°
Indianapolis
Broken Clouds
71° wxIcon
Hi: 75° Lo: 52°
Feels Like: 71°
Rockville
Scattered Clouds
68° wxIcon
Hi: 77° Lo: 50°
Feels Like: 68°
Casey
Few Clouds
72° wxIcon
Hi: 74° Lo: 51°
Feels Like: 72°
Brazil
Clear
73° wxIcon
Hi: 74° Lo: 50°
Feels Like: 73°
Marshall
Clear
73° wxIcon
Hi: 75° Lo: 50°
Feels Like: 73°
Clear & Cool
WTHI Planner
WTHI Temps
WTHI Radar

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Confirmed Cases: 184522

Reported Deaths: 7723
CountyConfirmedDeaths
Cook1072474897
Lake12089440
DuPage11558510
Kane9239298
Will8650339
Winnebago3688125
St. Clair3655156
McHenry2961114
Madison222273
Kankakee168668
Rock Island160531
Champaign154719
Unassigned1347197
Peoria134135
Kendall129123
Sangamon103733
DeKalb85029
Boone73523
Jackson65019
McLean57215
LaSalle56020
Macon48923
Adams4454
Randolph4357
Coles40119
Tazewell3888
Ogle3775
Clinton34917
Williamson3415
Stephenson3186
Whiteside31316
Union30321
Grundy2825
Monroe27813
Knox2621
Iroquois2497
Vermilion2152
Henry2071
Morgan2035
Cass20211
Jefferson19217
Warren1830
Lee1482
Montgomery1477
Bureau1442
Marion1380
Macoupin1373
Franklin1320
McDonough12815
Perry1261
Effingham1161
Christian1154
Jo Daviess1131
Saline1131
Douglas1022
Woodford983
Livingston922
Pulaski910
Logan860
Jersey701
Mercer700
Clark680
Shelby601
Fayette583
Washington580
White580
Bond572
Johnson570
Moultrie550
Jasper537
Wayne501
Menard480
Piatt480
Cumberland472
Carroll463
Gallatin450
Lawrence420
Mason420
Ford411
Alexander360
Hancock341
Massac340
Wabash320
De Witt300
Crawford290
Edgar260
Fulton260
Hamilton230
Marshall210
Greene200
Hardin170
Schuyler170
Clay140
Brown130
Edwards130
Pike130
Richland130
Scott110
Henderson90
Pope80
Putnam80
Calhoun70
Stark70
Out of IL00

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Confirmed Cases: 68433

Reported Deaths: 2980
CountyConfirmedDeaths
Marion14863719
Lake7101271
Elkhart459777
Allen3635158
St. Joseph315479
Hamilton2513104
Cass17519
Hendricks1750105
Vanderburgh172612
Johnson1652118
Porter119539
Tippecanoe110311
Clark108145
Madison84765
LaPorte83829
Kosciusko81912
Howard81065
Bartholomew74347
Marshall74222
Floyd69444
Monroe68630
Delaware63852
Noble63728
Boone63546
Dubois62612
Hancock62337
Jackson5524
LaGrange54210
Warrick51630
Shelby51126
Grant49629
Vigo47410
Dearborn46528
Morgan42532
Henry36118
Clinton3573
White34710
Montgomery34321
Lawrence32827
Wayne3179
Decatur31432
Harrison29422
Miami2582
Scott25010
Daviess24619
Greene23934
Franklin22410
DeKalb2224
Putnam2228
Jennings21012
Jasper2082
Gibson2004
Steuben2003
Ripley1887
Perry17212
Starke1657
Orange16424
Wabash1613
Posey1580
Fayette1557
Jefferson1492
Whitley1486
Fulton1462
Carroll1452
Wells1342
Knox1310
Huntington1183
Washington1161
Spencer1143
Newton11010
Tipton1075
Randolph1034
Clay975
Jay820
Adams812
Rush794
Owen781
Sullivan761
Pulaski721
Brown701
Fountain632
Benton600
Blackford532
Ohio514
Pike460
Parke451
Switzerland430
Crawford420
Martin420
Vermillion380
Union320
Warren191
Unassigned0200