STREAMING NOW: Watch Now

How Taylor Swift turned her Instagram into a get-out-the-vote fan page

Exactly 30 days before the election, and the day after she wrapped the the American leg of her Reputation To...

Posted: Nov 6, 2018 8:53 AM
Updated: Nov 6, 2018 9:05 AM

Exactly 30 days before the election, and the day after she wrapped the the American leg of her Reputation Tour at AT&T Stadium in Arlington, Texas, Taylor Swift announced on Instagram for the first time ever who she'd be voting for: Democrats Phil Bredesen and Jim Cooper.

"In the past I've been reluctant to publicly voice my political opinions," she wrote in the caption, but "several events in my life and in the world in the past two years" had changed how she felt, and she encouraged her fans to register and vote themselves.

"It was surprising in that she's never endorsed a candidate," said Beverly Keel, chair of the department of recording industry at Middle Tennessee State University. "She didn't have to do this. It would have been easier to keep quiet."

Swift made only a brief mention of voting two days later at the end of her acceptance speech for artist of the year at the American Music Awards. But over the past month, away on tour in Australia, she has kept up her get-out-the-vote efforts on Instagram. She's among the most followed people on the social network, with more 112 million followers, and she's had her comments disabled for months, keeping any criticism of her politics off her page.

Swift posted a call to vote early and a photo posing with her mom in front of a Bredesen sign ("These two Tennessee woman voted for the candidate who has proven himself to be reasonable and trustworthy," she wrote).

On her Instagram story, she shared an op-ed from the Knoxville News Sentinel critical of the animal welfare record of Bredesen's Republican opponent for Senate, Rep. Marsha Blackburn.

She's also used Instagram stories to highlight her fans. On October 19, she posted a photo with an "I Voted" sticker on her cheek, and asked fans to tag her after they voted with the hashtag #justvoted. She's since reposted images of more than 100 fans, adding commentary to their posts.

"The voting sticker on the forehead trend is sweeping the nation," she wrote on the photo of one first-time Texas voter who put a sticker on his forehead. "Such a mood." She congratulated another fan who passed the bar.

She posted videos Monday of musicians, dancers and vocalists she's been on tour with explaining why they vote, and photos of fellow musicians, including Tim McGraw and Faith Hill, Justin Timberlake and Kesha.

Bredesen has thanked Swift for her support. "When people like Taylor Swift use their platform to encourage people to vote, we all benefit," he tweeted last month.

A CNN poll released Thursday found Blackburn ahead of Bredesen by 49% to 47%, within the margin of error.

Terre Haute
Clear
68° wxIcon
Hi: 87° Lo: 67°
Feels Like: 68°
Robinson
Clear
66° wxIcon
Hi: 84° Lo: 66°
Feels Like: 66°
Indianapolis
Broken Clouds
68° wxIcon
Hi: 87° Lo: 66°
Feels Like: 68°
Rockville
Clear
64° wxIcon
Hi: 85° Lo: 64°
Feels Like: 64°
Casey
Broken Clouds
67° wxIcon
Hi: 85° Lo: 67°
Feels Like: 67°
Brazil
Clear
68° wxIcon
Hi: 86° Lo: 66°
Feels Like: 68°
Marshall
Clear
68° wxIcon
Hi: 85° Lo: 66°
Feels Like: 68°
Possible strong storms tonight
WTHI Planner
WTHI Temps
WTHI Radar

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Confirmed Cases: 195380

Reported Deaths: 7845
CountyConfirmedDeaths
Cook1114474928
Lake12670446
DuPage12233520
Kane9759305
Will9236344
St. Clair4006161
Winnebago3779131
McHenry3189114
Madison259176
Kankakee178268
Rock Island174536
Champaign166919
Peoria160735
Kendall137723
Unassigned1368209
Sangamon124733
DeKalb93630
LaSalle76624
Boone76523
Jackson71719
McLean65115
Macon62423
Adams5195
Tazewell5188
Coles47220
Randolph4647
Ogle4105
Clinton40717
Williamson3996
Whiteside35517
Stephenson3276
Grundy3235
Union32123
Monroe31813
Knox2991
Jefferson28619
Iroquois26311
Morgan2496
Henry2341
Vermilion2342
Cass23111
Bureau2053
Warren1900
Perry1841
Macoupin1793
Franklin1780
Lee1711
Montgomery1707
Marion1560
Effingham1551
Woodford1513
McDonough14315
Christian1424
Saline1322
Jo Daviess1251
Douglas1162
Livingston1152
Logan1120
Jersey1052
Pulaski931
Clark822
Shelby791
Mercer754
Moultrie730
White680
Johnson670
Fayette663
Washington660
Piatt610
Wayne611
Bond603
Jasper597
Carroll564
Menard560
Cumberland552
Hancock531
Gallatin512
Ford492
Lawrence470
Mason470
Greene430
Massac390
Alexander370
Wabash350
De Witt330
Fulton330
Crawford290
Hamilton290
Edgar280
Marshall260
Clay230
Pike210
Scott210
Richland190
Edwards180
Hardin180
Schuyler180
Brown140
Putnam130
Henderson120
Calhoun90
Pope90
Stark70
Out of IL00

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Confirmed Cases: 74328

Reported Deaths: 3041
CountyConfirmedDeaths
Marion15860725
Lake7570275
Elkhart484384
Allen3902163
St. Joseph350081
Hamilton2763104
Vanderburgh196313
Hendricks1887108
Cass17959
Johnson1757118
Porter131639
Clark123347
Tippecanoe121111
Madison97965
LaPorte91130
Howard89065
Kosciusko85212
Bartholomew79347
Marshall78422
Floyd77946
Monroe75630
Delaware73052
Dubois69612
Boone67846
Noble67829
Hancock66038
Vigo65110
Jackson5865
Warrick58130
LaGrange55910
Shelby55327
Grant52630
Dearborn50828
Morgan47634
Clinton4343
Henry38320
Wayne37710
White36910
Montgomery35421
Lawrence34627
Harrison33823
Decatur33732
Putnam2888
Miami2742
Daviess27320
Scott26810
Greene25034
Jasper2432
Franklin24214
DeKalb2324
Gibson2254
Jennings22512
Steuben2103
Ripley2087
Carroll1912
Fayette1897
Perry18612
Starke1787
Orange17124
Posey1710
Wabash1693
Fulton1682
Wells1682
Jefferson1632
Knox1540
Whitley1526
Washington1401
Tipton13810
Spencer1363
Sullivan1261
Huntington1223
Randolph1224
Clay1215
Newton11810
Adams1012
Jay910
Owen901
Pulaski831
Rush804
Fountain742
Brown731
Ohio655
Blackford642
Benton610
Pike530
Switzerland520
Vermillion520
Parke511
Crawford450
Martin450
Union410
Warren221
Unassigned0206