Justin Long, the 'I'm a Mac' actor, defects from Apple

Justin Long is switching sides in the Mac vs PC battle in a new series of commercials for Intel. Long gained fame as the Mac guy in Apple's series of ads from the mid 2000s.

Posted: Mar 18, 2021 10:31 AM
Updated: Mar 18, 2021 10:31 AM

"I'm a Mac" actor Justin Long is now a PC guy.

Nearly two decades ago, Long extolled the benefits of Mac computers while playing one opposite John Hodgman's PC in Apple's iconic "Get a Mac" commercials. Now, in a pointed jab at Apple, Long is featured in a new Intel ad where he appears much more excited about new Intel-based PCs than the latest Mac laptops.

"Hello, I'm a — Justin. Just a real person, doing a real comparison between Mac and PC," Long says in the new Intel commercial, an obvious play on the "Hello, I'm a Mac" intro to the old Apple ads.

"These are all PCs," Long says as he surveys a collection of laptops in the new ad. "Oh yeah, Intel! Nice. My face just unlocked that, that's so cool. And I've never seen a screen like that on a laptop."

He moves on to look at the Mac lineup: "So these are the newer Macs? Okay. So, gray and gray-er."

The new commercial is the latest exchange of not-so-friendly fire between Intel and Apple in recent months.

Last fall, Apple went from being an Intel customer to competitor when it replaced the semiconductor giant's x86 chips with its own M1 chips in the newest Mac lineup. Apple claimed its new chips make Macs significantly faster and quieter and give them longer battery life compared to previous Mac models and rival laptops.

In fact, reviving the theme of the old Apple ads was the iPhone maker's idea. When it announced the new M1 Macs in November, Apple brought back Hodgman to again star as "PC guy" in a new ad.

"Hi, I'm a PC," Hodgman says in Apple's November ad. "Is there a time for questions? Good, because I have one. Why? Why make all these advancements? What's the point?"

Moves like Apple's to make its own chips pose a real threat to Intel, which has long relied on dominating the PC business. In recent years, Intel has lost share in the PC market, among other challenges, and the company recently hired new CEO Pat Gelsinger to help right the ship.

At an Intel staff meeting in January, after Gelsinger was named the incoming CEO but before officially taking over the role, he told employees that the company has to "deliver better products" for PCs than anything "a lifestyle company in Cupertino" makes, a likely reference to Apple, according to a report from The Oregonian.

The new commercial may be another indicator of how aggressive Gelsinger plans to be in countering Apple and other competitors as he attempts to return Intel to its former glory. Whether the ad convinces people to buy more PCs remains to be seen, but at least Intel now has Long's support.

Terre Haute
Clear
77° wxIcon
Hi: 90° Lo: 70°
Feels Like: 79°
Robinson
Clear
73° wxIcon
Hi: 89° Lo: 70°
Feels Like: 73°
Indianapolis
Clear
77° wxIcon
Hi: 90° Lo: 71°
Feels Like: 79°
Rockville
Clear
71° wxIcon
Hi: 89° Lo: 68°
Feels Like: 71°
Casey
Clear
74° wxIcon
Hi: 87° Lo: 70°
Feels Like: 74°
Brazil
Clear
77° wxIcon
Hi: 89° Lo: 70°
Feels Like: 79°
Marshall
Clear
77° wxIcon
Hi: 88° Lo: 67°
Feels Like: 79°
Sunny and hot!
WTHI Planner
WTHI Temps
WTHI Radar

Latest Video

Image

All You Need to Know for Monday

Image

Monday: Sunny, light breeze. High: 90

Image

Sunday Evening Forecast

Image

Sunday Morning Forecast

Image

Saturday Evening Forecast Update

Image

Hot, humid, and hazy Saturday!

Image

Serve the Valley" is gathering volunteers to help local non-profits

Image

Vincennes University looks to help people learn to be self-sustainable

Image

Annual tractor cruise takes place in Clark County

Image

Young women strive for the gold

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Cases: 1407929

Reported Deaths: 25834
CountyCasesDeaths
Cook56116810553
DuPage933531321
Will777131042
Lake689761025
Kane59918816
Winnebago34589523
Madison32075533
St. Clair29670526
McHenry29452299
Peoria23620346
Champaign21446158
Sangamon19474245
McLean18765194
Tazewell17406308
Rock Island15345329
Kankakee14715224
Kendall13432100
LaSalle12904253
Macon11121214
DeKalb10235122
Vermilion10162154
Adams9386128
Williamson7963138
Whiteside7241174
Boone691180
Ogle627584
Grundy603379
Clinton585893
Coles5838101
Knox5712157
Jackson537465
Henry512970
Macoupin493389
Livingston493192
Woodford490783
Stephenson487286
Effingham480474
Franklin478178
Marion4686117
Jefferson4613123
Monroe447894
Randolph427687
Lee422554
Morgan410092
Fulton409659
Logan404665
Christian392575
Bureau384187
Montgomery383074
Iroquois326668
Perry326661
Fayette325256
McDonough302651
Jersey276652
Saline267557
Douglas262736
Union244141
Lawrence243627
Shelby234938
Crawford216826
Bond211524
Cass209527
Carroll204337
Pike197153
Ford192050
Hancock190832
Clark189034
Warren186250
Wayne185953
Jo Daviess183324
Richland179640
Edgar178942
White176426
Washington167625
Moultrie166328
Mason162647
De Witt160629
Piatt154914
Clay152943
Johnson152516
Greene151434
Mercer151334
Wabash145212
Massac140440
Cumberland130919
Menard126912
Jasper116818
Marshall109519
Hamilton87816
Schuyler8067
Brown8006
Pulaski7337
Stark65625
Edwards62012
Calhoun5352
Henderson53414
Scott5011
Putnam4933
Alexander48511
Gallatin4774
Hardin39412
Pope3384
Unassigned582432
Out of IL30

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Cases: 764448

Reported Deaths: 13965
CountyCasesDeaths
Marion1049701803
Lake567981029
Allen42685698
St. Joseph37253568
Hamilton37131426
Elkhart29699470
Tippecanoe23347230
Vanderburgh23106404
Porter19538327
Johnson18755391
Hendricks18012321
Madison13463345
Clark13450198
Vigo12789255
LaPorte12533224
Monroe12494178
Delaware11100198
Howard10612237
Kosciusko9736123
Hancock8707149
Bartholomew8235157
Warrick8031157
Floyd7975181
Grant7337181
Wayne7222201
Boone7145105
Morgan6886142
Marshall6323116
Dubois6267118
Cass6083111
Dearborn598578
Noble595790
Henry5939111
Jackson514677
Shelby509097
Lawrence4901127
Gibson460696
Montgomery454492
Clinton453555
DeKalb451585
Harrison450576
Whitley414745
Huntington411781
Steuben409560
Miami404073
Jasper399455
Knox387091
Putnam383762
Wabash367383
Adams351656
Ripley350471
Jefferson340486
White338954
Daviess3084100
Wells302281
Greene292285
Decatur291493
Fayette285864
Posey280435
Scott278058
LaGrange276972
Clay273048
Washington252437
Randolph247083
Jennings238149
Spencer237531
Fountain233750
Starke229859
Owen221059
Sullivan219043
Fulton207645
Jay202832
Carroll196522
Orange190556
Perry189139
Vermillion179644
Rush177027
Franklin171635
Tipton171547
Parke153616
Pike141234
Blackford137832
Pulaski122948
Newton122436
Benton109215
Brown105743
Crawford105116
Martin92515
Warren87615
Switzerland8308
Union73510
Ohio58211
Unassigned0428