Manning and Beckham sweep Super Bowl off its feet

The New York Giants didn't play the Super Bowl, but they managed to win it anyway with some "Dirty Dancing" by Eli Ma...

Posted: Feb 6, 2018 6:35 AM
Updated: Feb 6, 2018 6:35 AM

The New York Giants didn't play the Super Bowl, but they managed to win it anyway with some "Dirty Dancing" by Eli Manning and Odell Beckham Jr.

In an ad for the National Football League, Manning and Beckham Jr. turn a football practice into an impromptu dance session. They tap their inner Jennifer Grey and Patrick Swayze as they reenact the "(I've Had) The Time of My Life" dance session from the classic from 1987 film. Beckham Jr. fills in for Gray's character, Baby, and Manning hoists the burly wide receiver over his head.

It's arguably one of the funniest commercials in a Super Bowl where levity was a main theme. It was also the most expensive Super Bowl ever for advertisers, who paid on average more than $5 million for 30-second spots. So they wanted to get it right, and this year the advertisers were a bunch of comedians.

And it's about time we had some humor, says Todd Grossman, CEO of Americas for Talkwalker, an analytics company that focuses on branding and social media.

"While Super Bowl ads tend to veer toward light-hearted humor, recent years saw politically charged ads and heavy topics," he said. "Most of this football season was spent debating the Black Lives Matter kneeling protest and by the time the Super Bowl rolled around this year, frankly, I think viewers just needed a break from politics."

While "Dirty Dancing" tops our list, another celebrity duo had fans laughing with an unlikely rap-off.

Doritos and Mountain Dew won with a spot featuring Peter Dinklage lip synching a rapid-fire Busta Rhymes' rap while he makes his way through a burning room. For "Games of Thrones" fans used to hearing his caustic wit delivered in a high-born, Lannister accent with a snobby lilt, seeing Dinklage rap is hilariously unexpected.

He spits fire, and then fire meets ice, as Morgan Freeman makes a frostbitten entrance into the minute-long spot with his ultra cold Mountain Dew Ice. But his voice isn't Freeman's recognizable baritone; he's singing with the voice of Missy Elliott, who also makes a cameo, dressed up like some sort of green-lipped ice queen.

Related: Why Super Bowl ads pulled punches on Trump

"Stranger Things" star David Harbour also managed to shake things up and make people laugh with multiple ads for Tide, a concept that in-and-of-itself seems unexpected.

"It's a Tide ad," said Harbour, stating the not-so-obvious time and time again as he crashed multiple different Super Bowl spots -- driving a car, dropping beer in a bar, grooving at a soda party on the beach. His clothes were immaculate, appearing sometimes in a white suit, jarring his Netflix fans. They're used to seeing him as the scruffy, disheveled and chain-smoking Police Chief Hopper, not jauntily hitching a ride on the back of a white horse.

"Tide seems to have won over the internet with its ad featuring David Harbour from 'Stranger Things,'" said Grossman. He said the Tide ads were the most talked-about on Twitter and Facebook, followed by Doritos and the NFL "Dirty Dancing" ad.

Super Bowl viewers also got a comical jolt when the Amazon's voice for Alexa was replaced by an expletive-bleeped tirade from Gordon Ramsey, an irreverent rant from Cardi B, a raunchy come-hither from Rebel Wilson in a bubble bath, and an unsettlingly smooth Anthony Hopkins channeling Hannibal Lecter.

Related: Super Bowl ad features a tongue-tied Amazon Alexa

Beer ads often rely on humor during the Super Bowl, and Bud Light's carried on that tradition. The beer maker's Super Bowl spot was set in a Medieval battle field where the Bud Light knight, clad in armor that looks like those familiar blue cans, arrived to save the day.

That is, until he abandons the battle to pick up an 18-pack at a nearby convenience story.

A wounded peasant uttered the catchphrase that's become familiar to Bud fans: "Dilly dilly!"

"This year, if you're going to make a statement, I think comedy is the best way to do it," said Brian Sheehan, a professor and Super Bowl ad expert at the S.I. Newhouse School of Public Communications at Syracuse University. "Taking it seriously is just depressing to the American public."

Terre Haute
Partly Cloudy
70° wxIcon
Hi: 73° Lo: 44°
Feels Like: 70°
Robinson
Partly Cloudy
69° wxIcon
Hi: 74° Lo: 45°
Feels Like: 69°
Indianapolis
Partly Cloudy
70° wxIcon
Hi: 71° Lo: 45°
Feels Like: 70°
Rockville
Partly Cloudy
69° wxIcon
Hi: 70° Lo: 44°
Feels Like: 69°
Casey
Mostly Cloudy
66° wxIcon
Hi: 69° Lo: 47°
Feels Like: 66°
Brazil
Partly Cloudy
70° wxIcon
Hi: 71° Lo: 44°
Feels Like: 70°
Marshall
Partly Cloudy
70° wxIcon
Hi: 71° Lo: 42°
Feels Like: 70°
Clouds move in today with showers possible this evening.
WTHI Planner
WTHI Temps
WTHI Radar

WTHI Events

 

Illinois Coronavirus Cases

(Widget updates once daily at 7 p.m. CT)

Cases: 1363409

Reported Deaths: 24725
CountyCasesDeaths
Cook54578510114
DuPage906281281
Will75577990
Lake67248988
Kane58414774
Winnebago33247475
Madison30525520
McHenry28604288
St. Clair27862514
Peoria23136315
Champaign20649145
Sangamon18762234
McLean18167179
Tazewell16959288
Rock Island14994317
Kankakee14193210
Kendall1306094
LaSalle12553243
Macon10762199
DeKalb9874119
Vermilion9653132
Adams8466123
Williamson7433130
Whiteside7165172
Boone670773
Ogle611481
Grundy589375
Clinton576090
Coles568795
Knox5565145
Jackson502764
Henry498167
Livingston482585
Stephenson475983
Woodford475176
Effingham472972
Macoupin470282
Marion4472115
Franklin445075
Monroe435793
Jefferson4296120
Lee416952
Randolph413184
Fulton392756
Morgan390382
Logan388058
Bureau372082
Montgomery372074
Christian366773
Perry317560
Fayette317455
Iroquois302266
McDonough285647
Jersey268950
Douglas258835
Saline256454
Lawrence240525
Shelby229837
Union226040
Crawford212026
Bond205024
Cass199225
Jo Daviess181524
Clark179833
Warren179846
Pike179152
Ford178647
Wayne177553
Hancock176032
Carroll175436
Richland175040
Edgar170440
White169726
Washington164525
Moultrie161028
De Witt151324
Mason151045
Piatt149814
Clay148143
Mercer147033
Johnson144415
Greene143733
Wabash134512
Massac134340
Cumberland129019
Menard123612
Jasper115018
Marshall107318
Hamilton83315
Schuyler7587
Brown7066
Pulaski6877
Stark63823
Edwards57112
Henderson52514
Calhoun5182
Putnam4823
Scott4791
Alexander46811
Gallatin4584
Hardin38612
Pope3224
Out of IL40
Unassigned02356

Indiana Coronavirus Cases

(Widget updates once daily at 8 p.m. ET)

Cases: 733591

Reported Deaths: 13466
CountyCasesDeaths
Marion1003871748
Lake54020975
Allen40829679
St. Joseph35898552
Hamilton35735408
Elkhart28745442
Tippecanoe22432219
Vanderburgh22342397
Porter18871310
Johnson18028381
Hendricks17283315
Clark13015191
Madison12725339
Vigo12482248
LaPorte12011214
Monroe11928170
Delaware10726187
Howard9959218
Kosciusko9451117
Hancock8325142
Bartholomew8085156
Warrick7792155
Floyd7677178
Grant7080174
Wayne7064199
Boone6722101
Morgan6596139
Dubois6162117
Marshall6083112
Cass5839105
Dearborn582178
Henry5767104
Noble563684
Jackson502773
Shelby493696
Lawrence4571120
Harrison436372
Gibson436292
DeKalb429685
Clinton428153
Montgomery425389
Whitley397439
Huntington393380
Steuben390057
Miami382668
Knox372690
Jasper370148
Putnam362360
Wabash354980
Adams341955
Ripley340270
Jefferson331581
White315654
Daviess298299
Wells291981
Decatur285692
Fayette281662
Greene280085
Posey271933
LaGrange268370
Scott267254
Clay260647
Washington241832
Randolph241481
Spencer232631
Jennings230649
Starke217854
Fountain213246
Sullivan212142
Owen202156
Jay196730
Fulton195640
Carroll189620
Orange184154
Perry184037
Rush173725
Vermillion169743
Franklin168435
Tipton163045
Parke146616
Blackford135132
Pike135134
Pulaski117145
Newton108334
Brown102641
Crawford101315
Benton99014
Martin89515
Warren82415
Switzerland7938
Union71110
Ohio57111
Unassigned0417