NEW YORK (CNN) - The world's most famous fake anchorman has now become a real car salesman.
"Ron Burgundy" has left his anchor desk for the Dodge showroom, where he's proudly pitching the Durango's glove box. Will Ferrell's not-so-standard SUV ads are a two-for-one deal, promoting both the Durango and Ferrell's next movie "Anchorman 2."
Ferrell shot more than 70 Durango videos -- most for the Web, some for TV. They're getting a lot of miles per gallon out of these spots.
But will these ads make Americans more familiar with Durangos? Dodge sells less than one-third as many Durangos as Ford sells Explorers.
"Ron Burgundy" didn't drive a Durango in "Anchorman," but then again, the Durango wasn't around at the time the movie was set -- back in the 70s.
A spokesperson for Chrysler said you're seeing Ferrell's improvisational genius at work because he ad-libbed a lot during the shoots.
Chrysler's chief marketing officer told the Detroit Free Press, "Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the 'Anchorman' culture."
So, instead of "You stay classy, San Diego," maybe we'll all be saying "It comes standard."
UPDATE: Around 9 a.m. on Saturday, the Terre Haute Police Department responded to the Statesman Inn room 144 at 1407 N 3rd Street. Officers found Randall Norton Jr, 21, with multiple stab wounds to his back and abdomen.
The Washington Police Department responded Friday around 2 a.m. to a complaint of a male subject being shot. The incident happened on Oak Grove Road in Washington near Ebenezer Baptist Church.
Thanksgiving is a time to spend with family. For some people the term family goes beyond their children.
Thursday night’s church fire in Prairie Creek in Vigo County was still smoldering Friday afternoon.
An assault leaves one man seriously injured.
The warmer weather is a thing of the past, and it's expected to get worse.