Super Bowl worth at least $155M to city

INDIANAPOLIS (WISH) - - The Super Bowl is over but its effects on the Circle City may be long lasting. According to the Indianapolis Convention and Visitors Association the four day event had a $155 million economic impact on the city. ICVA says that is a conservative number which will likely go up after a final study is completed.

“We will continue to use this iconic event as a perpetual ice breaker to say to a meeting and convention planner, if we can host the Super Bowl, we are confidant we can host your meeting or convention” said Chris Gahl, ICVA Vice President of marketing and Communications.

It’s not just new convention business the City is going after. Mayor Greg Ballard spent time wooing business CEOs during the run up to the Super Bowl, even during the game itself.

“We certainly do have great image right now. That was certainly what we were trying to do. At the end of the day this is about attracting creative, great talent to the City of Indianapolis so we are looking at whatever we can do in that regard” said Ballard.