Businesses involved in the Touchdown in Terre Haute campaign speak on their Super Bowl outcomes.
Updated: Monday, 06 Feb 2012, 7:09 PM EST
Published : Monday, 06 Feb 2012, 6:25 PM EST
TERRE HAUTE, Ind. (WTHI) - The Super Bowl is over and visitors have flown out of the Hoosier state.
However, for months leading up to February 5th, Terre Haute was busy, promoting our area to as many Super Bowl fans coming for the game.
"We did our best to guess, and we wanted to be prepared for the best case scenario which would have been a ton of people coming to Terre Haute," Chamber of Commerce Marketing Coordinator Ashley Delaunois said.
However, despite the city's high hopes, numbers weren't great.
"We had high hopes too because we held those rooms for over two years, whenever it was booked, and we had 264 rooms blocked for them between the two hotels," Holiday Inn General Manager Bill Burdine said.
Of those, only 14 rooms were used, by pilots.
Across town, Hoosier Aviation owners at the Terre Haute International Airport worked over time getting their remodeling finished in time for the Super Bowl.
They saw 22 planes.
"Which is less than what we expected. We expected up to 40 aircrafts all the way up to, there was an infinite number we could have gotten, it all depended on weather," Hoosier Aviation Owner Jordan Brown said.
However, there was good news.
They sold nearly 11,000 gallons of fuel.
"We pumped more fuel in that three day span than what we normally do in over a month," Brown said.
The Terre Haute Super Bowl committee says no money was lost.
However, whatever happened this week, businesses were prepared.
"We much rather air on the positive side than us not be ready. And then have 1,000 rooms show up and we'd be the only function in the state that did not produce," Burdine said.
We were successful in the end.
"The purpose of the campaign was to promote Terre Haute in the best way possible to be extra hospitable to these people when they were into Terre Haute, and to leave people with a good impression of the area, and we were definitely successful in doing that," Delaunois said.
We spoke to restaurants and bars about their sales on Super Bowl day.
Some say they saw double the business. Others weren't affected.
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