Experienced communications professional Michael Davids has been named Director of Marketing at Rose-Hulman Institute of Technology. (Photo Courtesy of Rose-Hulman)
Updated: Tuesday, 14 Aug 2012, 3:48 PM EDT
Published : Tuesday, 14 Aug 2012, 3:48 PM EDT
TERRE HAUTE, Ind. (WTHI) - Experienced communications professional Michael Davids has been named Director of Marketing at Rose-Hulman Institute of Technology.
Davids has more than 25 years of experience in communications, public relations, publishing management, educational research and higher education brand building.
He has proven successes in strategic planning and utilizing the latest communication methods to meet marketing, enrollment and fund-raising initiatives.
At Rose-Hulman, Davids will implement marketing strategies to help increase the institute’s brand identity and meet short- and long-term communications goals, according to Mary G. Barr, Vice President for Communications and Marketing.
Davids has most recently served as Chief of Staff for the President’s Office at Rose-Hulman during the past year. His higher education experience also includes serving four years as Director of Marketing, Communications and Public Relations at Holy Cross College in Notre Dame, Ind., and working at the University of Chicago’s Center for Medical Education Research.
At Holy Cross, he helped pioneer Web site, mobile device and social media strategies that increased interest in the college and name recognition within the Midwest. He also developed fundraising strategies and published an alumni magazine.
A former creative director for two marketing agencies, Davids has won regional and international communications awards, and has helped businesses reorganize their communications strategies. Former clients of Davids have included the Field Museum of Chicago, The AIDS Foundation of Chicago and National Dairy Council.
Davids earned his bachelor’s degree in English from the University of Iowa, a master’s degree in literature and the arts from Wesleyan University (Middletown, CT) and graduate certificate in direct marketing from DePaul University.
Release from Dale Long, Director of News Services
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